Social media, social media expert, cara chace

Establishing Trust and Expertise on Social Media

Becoming a Social Media Expert…

As a doula, you’re in a field that requires complete and total trust between you and your client. They are embarking on an emotional and at times uncertain journey, and you are there to provide comfort, support, and expertise.
This is a field that is going to rely heavily on word of mouth recommendations – but if I was on the hunt for a doula to fit my birth plan, one of the first things I would do is see if they have a website that is chock full of information and testimonials.
Here are some tips to get your internet presence off on the right foot:
1) A professional site goes a long way in making your potential clients feel like they can put you on the short-list. There are so many DIY options nowadays that you can realistically come up with something without a lot of money. If you’d rather hand off that task to a professional, make sure they are up to date with current design trends and won’t gouge you with an hourly rate. Know beforehand what you’ll want to accomplish with your site so the designer can give you an accurate estimate.
2) Either pay for quality photos or find some beautiful stock photography that you can adapt to your branding and logo. I find a ton of beautiful pictures on Unsplash and Death to Stock Photo.
3) Put up your testimonials – don’t be shy about asking previous clients for them!
4) Make sure all your links work and your contact information is easy to find and fill out.
5) Make sure all your social profiles are easy to find and link off your site.
1) This will be home base for your expertise. Potential clients will not only want this info, but other business owners in complimentary fields should be able to refer to your knowledge base and share with their clients.
2) Be consistent – even if you only blog once per week or even every two weeks. Nothing screams unprofessional more than someone who puts up 4 or 5 blogs and then disappears. Using an editorial calendar helps.
3) Make your blogs very sharable. Almost all website platforms integrate with some sort of blog share feature. Other great free and paid options are SumoMe and Social Warfare.
4) Don’t forget to reuse your content on social media. Try sharing a post on different social accounts several times over the course of a couple of weeks at different times.
5) Offer to write guest posts on other blogs.
1) You don’t need to be on all of them – only the ones that make the most sense for your business. Dividing your time and resources when you’re first building your socials will do more harm than good.
2) Pinterest skews heavily female (which is obviously a doula’s target market). Concentrate on linking images back to your website for a couple of months before you focus too much on other platforms.
3) If you’re not quite ready for a Facebook page, start by joining a few Facebook Groups that pertain to your industry. These are invaluable for building relationships with other business owners and potential clients. They are also a great resource for when you have those stuck solopreneur moments (i.e. wanting feedback). Make sure you participate and give more than you get.
4) LinkedIn is another wonderful professional site that will let your clients know you are serious about your business. You can also join and participate in relevant groups here too. This is another great social platform to share your blog content.
In summary, here are 5 basic points on being and establishing your expertise on social media:
1) Make your web and social presence complete and easy to navigate.
2) Be consistent with your content.
3) Engage and cross-promote with others in your industry and related fields.
4) Focus on building one social account at a time to build brand awareness and credibility
5) Ask for testimonials – referrals are always the best marketing.
If you are looking for help getting starting or designing a beautiful website, please contact me at or visit my website at
About the Author

Cara Chace

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Cara Chace is a “unique snowflake.” A former Special Agent turned Social Media Expert who managed the social media for bands Megadeath and Dave Mustaine. Her knowledge, expertise, and tenacity make her a viable force in the social media world. You can find more about her at

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