business, starting a business, started a business, entrepreneur

I wish I had a doula when I started a business

I searched Google. I asked in social media forums. I talked to entrepreneurial friends. When it boiled down to it, I still wasn’t prepared for the time, energy, and commitment that would come with starting a business. I wish I had someone there to walk through the process with me.

I wasn’t aware of all the hoops and paperwork necessary to become a legal business in the State of Florida. I didn’t know which websites to visit or which organizations to call. So I did what any other normal person would do in the same situation. I did my best.

Register with the IRS, the state, county, and city – check.

Set up a website – check.

Start a blog – check.

Have an active presence on social media – check.

Attend expos and events that catered to our target market –  check.

So why weren’t we getting any inquiries? Why didn’t we have any clients? Come to find out, while doing those things are important, they aren’t enough.

At the advice of my training organization, I attended several business training workshops. There I learned about SEO, about writing a detailed plan, about nailing down our marketing, and about networking effectively.

A year later and we are seen as experts in our field by several local organizations. We have a good size following on social media with blog post views reaching into the thousands. We have structured our SEO to move up on Google’s radar and our page ranking. We have blogged with several well-known national companies. We have participated in expos where we were invited rather than seeking out the information ourselves. We have clients who are overjoyed with the services and support they have received. We are able to help other new entrepreneurs.

And while all this is impressive and I am very glad to look back on all I’ve accomplished over the past year,

I wish I had a doula when I started a business.
About the Author

Christine Santos

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Owner of Sun State Doulas, Christine is passionate about pregnancy, birth, and parenting issues that affect mainstream families. She is mother to 3 girls and is an active member of the roller derby community. Her favorite quote is, "Not my body, not my baby, not my birth, not my choice."

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